Urvashi Kaushal is a passionate Marketing Strategist and Content Specialist with a flair for storytelling across beauty, lifestyle, health, wellness, and fintech. What began as a freelance gig soon evolved into a full-fledged career she truly loves.

Urvashi began her journey writing for platforms like Pepper Content and Digital Scholar, exploring the art of digital storytelling and content creation. In March 2023, she joined Pinkvilla as an SEO Content Writer, ghostwriting lifestyle and entertainment pieces for their platform.

A year later, she moved to Evolve Media, LLC as a Content Writer and Editor, creating engaging stories for lifestyle, beauty, and wellness audiences. She also supported their CMS, research, and strategy initiatives — identifying high-performing topics and optimizing them across platforms.

In 2024, driven by a desire to sharpen her skills and stay ahead in the digital space, she pursued a Diploma in Content Marketing & Strategy, deepening her expertise in audience targeting, optimization, and multi-platform storytelling.

By April 2025, Urvashi stepped into her current role as a Content Specialist at Instantpay, where she gets to do what she loves every day — building narratives, shaping content ecosystems, and developing strategies that connect brands with people.

Before venturing into digital media, her professional roots were in hospitality. She worked with Hyatt Group of Hotels – Andaz Delhi, catering to domestic and international guests and curating personalized itineraries. During the pandemic, she transitioned to financial services with Barclays, assisting clients with their daily banking needs.

When she’s not working on brand stories, Urvashi is usually chasing her creative passions — blogging at Tune In With Urvashi, where she writes about beauty finds, wellness tips, lifestyle trends, entertainment picks, and a bit of window travelling in between.